Cross Go-To-Market off your to-do list.

Opp builds AI-powered GTM workflows for US-based BDRs
to book first meetings for you. All you need to do is sell.

Our Clients Are Backed By

We’ve Sourced Meetings With

We Open, You Close

Opp takes the pressure off your team by hand-delivering high-
quality opportunities directly on to your calendar.

1Collaborate

We ensure thorough understanding of your Total Addressable Market (TAM), Ideal Customer Profile (ICP), and value proposition.

3Outreach

Cold calling, cold email, and LinkedIn are leveraged through a hyper-personalized strategy on your behalf.

5Report

You will receive constant updates relative to the progress of your outbound effort, new targets pursued, & strategies implemented.

2Prospect

Numerous technologies and years of sales experience are leveraged to identify high-quality prospects at scale.

4Opportunities

We book sales meetings directly on your calendar with qualified prospects.

6Repeat

Over a short period of time, we will perfect a Go-to-Market strategy to grow revenue.

1

Collaborate

We ensure thorough understanding of your Total Addressable Market (TAM), Ideal Customer Profile (ICP), and value proposition.

2

Prospect

Numerous technologies and years of sales experience are leveraged to identify high-quality prospects at scale.

3

Outreach

Cold calling, cold email, and LinkedIn are leveraged through a hyper-personalized strategy on your behalf.

4

Opportunities

We books sales meetings directly on your calendar with qualified prospects

5

Report

You will receive constant updates relative to the progress of your outbound effort, new targets pursued, & strategies implemented.

6

Repeat

Over a short period of time, we will perfect a Go-to-Market strategy to grow revenue.

What Our Customers Are Saying

The leads we get from Opp are of the highest quality I have ever seen from any agency. Not one of the leads we have met with was unsure what we did or what our value was. You can’t put a price tag on the intelligence that Opp will bring to the table to help you prospect and sell.

Sander Biehn

CEO - Ready For Social

The Opp team has been great from day one. They have developed a very effective way of reaching leads and invested the necessary time upfront to understand our business.

Frederik Hendriksen

Co-founder - Rensair

We instantly saw a 3-5x increase in the number of meetings scheduled with perfectly targeted customer personas….definitely worth the investment.

Scott Thomas

Director of Sales and Marketing - Aetos Imaging

We’ve seen a more consistent and greater volume of meetings booked through cold outreach than in our company’s 18 year history. Opp’s efforts have transformed the way we are going after new business. We are considering new markets and new customer types given the level of interest they have generated on our behalf.

Zach Szofer

Director, Strategic Business Development - SenecaGlobal

Old Way vs. Opp Way

The old way is expensive. Hiring and training BDRs without the necessary tools, strategies, and expectations is even more expensive.

57% of BDRs missed their quota in 2024

Data provided by RepVue, a platform that offers insights into sales organizations. The RepVue Cloud Sales Index includes data from 42,000 quota carrying sales professional ratings and over 1 million data points.

Old Way

$52,300/monthly

Includes:

Tech Stack $4,300

CRM $1,400
Private Email Sequencer $500
Inboxes $600
Power Dialer $400
Clay $800
Email Providers & Validation $250
Phone Providers & Validation $350

Talent $48,000

This role acts as the central point of contact for developing sales qualified opportunities. They provide consistent updates on the total addressable market, pipeline building progress, & prospect feedback.

The Sales Enablement Manager directly partners with BDRs to optimize pipeline growth. This experienced business development leader both coaches & executes strategies to generate prospect demos.

This role manages the technology infrastructure to populate client email & LinkedIn funnels with qualified prospects. They then transition engaged prospects to the calling stage & maintain contact, ensuring no qualified lead remains untouched for over 90 days.

Business Development Representatives (BDRs) directly engage prospects to finalize interest in exploring your products & services with date & time appointments.

Save 85% and Get Qualified Leads Faster with the Opp Way

The Opp way is a 5-person team of business development professionals. This team comes ready to deliver on day one with experience in cold email, LinkedIn, & cold calling. They work together to create a systematic approach of highly personalized outreach to your ideal customer profile to solicit information relative to their procurement process & buying cycle. Thanks to a well-established system for execution of follow-up in conjunction with a team of buttoned-up professionals, you can be certain that your firm will be at the table & one of the first in consideration when a prospect enters the market for your products & services.

Know what you want?

Place a non-refundable down payment so we can start warming up your email infrastructure for an expedited onboarding experience

Meet the Next Generation of GTM

Automated where it should be. Human where it counts.

Lance began his career as a CPA at Ernst & Young, where he quickly developed a deep understanding of various markets and industries. During this time, he observed that the most successful professionals weren’t just experts in their fields—they were exceptional salespeople. This insight led him to pivot into sales, landing a BDR role at Datagen, an AI company providing synthetic data to train computer vision models for large enterprise tech firms.

After a year in the role, Lance recognized a broader opportunity to scale hyper-personalized outreach strategies across the B2B landscape. In 2022, he founded Opp to pursue this vision.

Since then, Opp has supported clients across SaaS, professional services, and other sectors. Under Lance’s leadership, the team continues to test, implement, & master emerging technologies in the dynamic lead generation space.

Lance Goldman

Co-Founder

Cole Smith

Co-Founder

Cole started his career sitting in the seat of a BDR at Abstrakt Marketing Group, where he represented a variety of industries and partnerships. After only six months of performing, he was promoted to sell new logos on their behalf. He designed countless go-to-market strategies and worked closely with new partners to ensure their goals were being met.

Further into Cole’s career, he spent time in both full cycle & late cycle sales positions. Prior to Opp, Cole facilitated channel partnerships for the Silicon Valley leader of customer experience solutions, Birdeye.

At Birdeye, Cole was assigned a team of BDRs and made sure they were effective & as efficient as possible in identifying opportunities for him to close. In summary, throughout his professional career, he has helped numerous professionals and organizations in establishing a consistent flow of high-quality meetings.

Pricing

Opp’s omni-channel approach leverages cold email, LinkedIn outreach, & cold calling by your 5-person business development team.

Starter

$7,500 per month

What’s included

Custom

Get a Quote

Success Stories

See how Opp strategizes lead-generation solutions
for businesses just like yours

25 Interested Prospects in One Month for Laudspeaker (YC W21)

Laudspeaker has a handful of very passionate early adopters as they work towards product-market fit. Before Opp, Laudspeaker never implemented any outbound campaigns.

81% Increase in Sales Meetings for Schneider Industries

Schneider Industries generated interest from their market but struggled with reaching out to qualified leads at scale. They traditionally sourced new business from referrals and word of mouth.